You know what I hate about acne medicine ? There is no instant cure. Acne is considered a chronic disease. But it can be an acute social emergency as well. Anyone who has suddenly had a huge pimple 3 days before the biggest party of the year can tell you that.I remember getting really tired of faithfully applying my various over-the-counter topical acne medicines and seeing no results. I must have spent a small fortune on the different products and my face was no better. In fact, on some days, it was definitely worse. In desperation, I went to our loving family doctor for help.”I need an acne medicine that can cure my acne. Quick.” I said. She very kindly informed me that there is no such thing as a magic acne medicine. She did offer to prescribe me some antibiotics after peering at my face for a while. She felt the acne looked bad enough to warrant prescribed acne medicine. I thought that seemed like a good idea. Surely my problems would be over in 3 days? 5 days maximum? That was how long my sore throat lasted the last time she gave me a course of antibiotics.My loving doctor had to correct me. It would take two months before I was going to see any change. My heart sank. What was I supposed to do in the meantime then ? The party was in 3 days. Well apparently the best the good doctor could suggest was to continue to use the same topical acne medicines I was already using even though they obviously were not working. She felt perhaps a little make-up would correct the problem in the short-term. I resigned myself to taking the medicine, telling myself two months was actually quite short in the larger scheme of things.Then I found out I had to take the acne medicine twice a day. Everyday. My grandmother only had to take her high blood pressure pills once a day! I figured she had to take it for a lifetime, so two months was not bad. My loving doctor had to correct me again. It took two months before the effects of the acne medicine would begin to show. After that, I was to continue to take the medicine for another six to twelve months. Some had to take it for longer. That seemed like practically a lifetime to me.But there was more to come. She then proceeded to explain to me how this acne medicine I was to take twice a day for a whole year may cause side effects. All drugs, she said, can cause nausea, vomiting and diarrhoea. Antibiotics seem to cause them more often than others. Sometimes the side effects disappear, she consoled. I was also at risk of developing a drug allergy to my acne medicine. If I was a child, the acne medicine could discolour my teeth. If I got pregnant, it could affect my unborn child. If I had some previously unknown kidney disease, this same acne medicine could further damage my vital organs. Oh, and I might get a yeast infection down where?I don’t know about you, but by then, I really did not think antibiotics were the acne medicine to solve my problems. I had a party in 3 days, a face that looked like a disaster, and the best treatment I was offered would take two months to start working, had to be taken for twelve months, and may even cause side effects.I knew I had to find something better. I came across this product that seemed to offer the answer to my problems. I was a bit skeptical, I have to admit. I mean, if this was so good, why didn’t my doctor, who is supposed to be the authority on acne, tell me about this? But I was desperate. I would have tried anything by then. I did try it, and if you’ve noticed, this whole article is written in the past tense ! I no longer have a problem with acne!
Good communication in business services firms can make or break a sale. When you market your company and services, the only thing a prospective client cares about is what you will be able to do for them. Clearly communicating that with them isn’t as simple as displaying a list of services. It involves give and take and a thorough understanding of the prospects in your marketplace.To apply the principles of good communication, you can start by learning as much as you can about your prospects. Understand their desires and their pain. Identify their needs and prepare for your meetings accordingly.You can anticipate generic problems that your prospect might have, not just company specific ones or problems inherent in the industry. Your client expects you to be ahead of that curve. If you are pitching a new service to an existing client, can you communicate how you might help the customer become an internal problem-solver or address pandemic challenges. You can actually help transform your client’s liability into an asset through quality communication.In some industries clients might be afraid that they’re not working with the newest equipment, or perhaps they feel they can’t increase product production speed and efficiency. Another fear that clients experience is the fear of lagging behind, not being able to match their competitors or serve their customers with the best products or services. There could be a fear that they won’t be able to apply state-of-the-art information systems, improve client communications, or have a market-savvy web site. These fears can be allayed by offering the value of your perspective along with open, clear communication.Another difficulty common in sales situations may be the need to overcome hidden decision making. This is an excellent example of the need for communication in business services firms. A firm’s strategy must include a systematic approach to finding out what the decision makers won’t reveal on their own. Do you know who is the real buyer of the service or product you are selling? Who is the real user? When are the decision maker and the person the company sent to the sales meeting actually the same person? Having clear communication with your sales team and with your prospects will alleviate the tangle that can result from the absence of this information.The way you sell products and services should directly reflect the way you work internally. Where it’s appropriate, you may want to propose regular meetings with your team and include budget reviews as items on the agenda. Likewise, you’ll want to make the buyer feel just how assiduous you are in keeping them aware of what is happening and how much it is costing. This level of communication is uncommon in business services firms, but it can make or break the future of your client relationships. Your investment in communication will translate directly to your bottom line.